Big Boss Man
Alex is the big boss man at Joy Machines, having founded the shop in 2011 with childhood friend Renato Pereira-Castillo (who left for greener pastures in 2014). Alex is a proud lifelong resident of the Near West Side of Cleveland, and makes his home near the shop along with his wife and small canine children. He firmly believes in maintaining a car-free lifestyle and has done so for the last 18-plus years. If he's not at the shop, he's likely off somewhere biking or walking in nature.